Workstream Solutions - Online design artwork solutions for publishing print and advertising

Look to the Future

Be forward in your thinking, reduce overheads and give clients the advertising experience they deserve. Look to ecommerce and the unrivaled display advertising solution for your publication; AdConstructor.

AdConstructor has had enormous success as the long awaited advancement to display advertising welcomed by both publishers and client of the global publishing community.

AdConstructor is the number one choice for ASP client self-service web portals; for ad design using online design technology, bookings management, page planning and artwork supply.

Industry Standardisation

AdConstructor, along with its sister application BookingsMANAGER, are positioned to become the industry standard for online ad creation and client management. A technical revolution is happening across the global publishing industry. The days of paper-shuffle between sales rep, client and production team are gone.

Today, you will find a new advertising model where clients can make their own ad bookings and create their own artwork online, whilst sales reps spend valued time strengthening client relationships and focusing on selling as opposed to copy handling and excuse making.

Our ASP solution gives you an easy answer to your client artwork design problems. There is nothing to install and it comes with a team of expert Project Managers that will make the conversion of your clients to this web based platform seem effortless - so much so that you’ll wonder why you didn’t do it earlier!

Better Customer Service

Advertising clients will tell you how pleasurable their advertising experience has become since they have been given complete control over their ads and can create instant proofs of their artwork – providing instant gratification.

Increased Sales Revenue

Sales teams will express relief from the reprieve of production errors and be effusive about the capabilities of BookingsMANAGER, allowing them to monitor client activity and pre-empt opportunities to up-sell or cross-sell and therefore grow client accounts.

How AdConstructor Works

AdConstructor is basically a self-service platform which is offered to your clients removing the need for traditional type setting services whilst empowering clients with the ability to make bookings and design ads online through their own unique AdConstructor account.

This new approach to adverting delivers better looking ads through templated brand consistency and optimised photo processing that enhances the overall look and quality of your publication.

Intuitive workflows instill faster artwork production self-managed by clients and subtly resolve the clients’ adherence to deadlines.

Publishers that have adopted AdConstructor, for display advertising, report increased statistics in client retention rates and greater client advertising spend.

Web to Print – Print to Web

AdConstructor also paves the way for your publishing business to offer other print and web based services that enhance the overall client offering. A suite of client options allow you to configure a system to include reverse publishing (web to print) or forward publishing (web content from client created ads).

Suits All Display Advertising Categories

This solution suits many categories of display advertising including real estate, automotive, retail, tourism and recruitment.

And if you have a classified advertising section we also have a web based product for this area of your business as well, SpeedyAd. Read though our product pages for more information on this solution.

No Upfront Investment

But the icing on the cake is that this advertising platform requires no up front capital investment. As a hosted solution you will immediately see inherent savings across your entire advertising operation as well as increase revenue – widening profit margins.

Gain the Competitive Edge

Quite simply, Workstream Solutions offers you an opportunity to gain that leading edge over your competitors and fast track your publishing business into tomorrow’s world.

Currently AdConstructor is being used in international markets of Australia, New Zealand the USA and shortly Europe. We can confidently say that AdConstructor handles more online designed advertising pages a week than any other solution in the marketplace.

AdConstructor Client Benefits

• Instant artwork on-demand.
• Stronger control of brand presentation and consistency.
• Reduction in errors caused by double-handling of artwork.
• Improved media management.
• Higher perceived quality of service.
• Full control over their advertising.
• More consistent, better looking ads.

AdConstructor Publisher Benefits

• Bring all your advertisers together across one single platform.
• Provide your advertisers with an online system where they can book and manage their own advertising needs and generate their own artwork.
• Reduce or remove staff overheads in the areas of media bookings and artwork design.
• Improved deadline enforcement.
• Enable your advertisers to self manage their media purchasing requirements and in turn remove liabilities associated with managing the creation and approval of client advertisements.
• Smarter business process and artwork tracking.
• Automated control over photographic reproduction.
• Improve print and media management whilst strengthening the image and quality of newspaper advertising sections.
• Build closer relations with your clients and enhance their perception of your service.
• Scalable to an unlimited number of clients or publications.
• Clients can lift artwork into sister newspapers to easily advertise across multiple publications.
• Manage the production of multi-office client groups through the online environment.
• Can be rebranded under your own product name and run under any URL.

More Information

If you would like to find out more about AdConstructor please contact us.