Solutions for Franchise Networks

Franchising is a well proven way of growing a business without additional capital outlay. But as your business grows how do you protect your most important asset – your brand? How do you maintain control and consistency whilst giving franchisees flexibility to personalise marketing materials?

Control, consistency and flexibility. How is that possible?

Online design is the answer. Everything for a franchise business should work from a template. This includes business processes, business development strategies and all sales and marketing activities. As the franchise owner your time becomes less about running a business and more about packaging an off-the-shelf brand that others can run for you. Today franchise thought leaders are cottoning on to the value of online design to help them control their brand. By converting your brand or marketing materials into templated formats they can be made available to your network to be used time and time again without further input from you.

Harness the web to distribute your marketing strategy

Consider the value of posting a set of predefined marketing campaigns or advertising and marketing campaign elements onto a website and then giving access to your entire network, not only to retrieve them but to build everything they need online without the need of a designer. No training, no design skills, no marketing skill required by your franchisee at all. This means huge cost savings in both time and staff or outsourced ad agency services for your franchise owner.

CampaignTRACK is your answer to franchise marketing

CampaignTRACK is the leading technology for franchise marketing. Born from the real estate industry, synonymous with recurrent, high volume advertising and marketing, the system had to be able to cope with multiple users in multiple businesses and multiple locations, and make everyone look like they were working together.

Real estate marketing is inherently complicated and fast paced with property vendors being heavily involved in the process as well as agents and the workflows needing to be able to get thousands of new property campaigns on the market each and every week. CampaignTRACK was built to handle all the complexities of dealing with sign manufacturing, brochure printing, stationery, and advertising to multiple publications and is the best offering you will find, the world over, with faster artwork generation than any other system.

The solution of choice with franchise head offices

CampaignTRACK has become the solution of choice for real estate franchise owners and more recently mortgage broking franchise owners and is now available in the following locations; Australia, New Zealand, the USA and UK.

In the beginning of 2008 Workstream Solutions was working with four of the largest household names in real estate and one of the fastest growing mortgage broking brands across the southern hemisphere. CampaignTRACK was commissioned to help these large corporations launch their new brand to their entire networks, that is in excess of 2000 network offices, simultaneously and across multiple countries.

These highly successful organisations made CampaignTRACK their system of choice and the platform on which to launch their national re-brands. CampaignTRACK was an integral part of the change management strategy providing a central system from which to access the new brand and an integrated business tool which each and every office in the network could use to manage their marketing and connectivity with both national and local print and media suppliers.

Now central marketing and brand management teams can effectively control their brands across all markets and all mediums. It also pleases us that we are the only company that has done this on such a large scale. Our clients tell us that we were the only company able to handle such large scale groups, and our break through resizing technology makes it all possible. No system comes close to CampaignTRACK’s capabilities.

You might be using CampaignTRACK under a different name!

If you are a real estate or mortgage broking business and your head office have given you a web based tool to control your marketing campaigns then you could already be using CampaignTRACK under what we call a “white label” name.

Likewise, if you are a head office executive come and talk to us because you could also be astounded at how many of your member offices are already using our technology though either a newspaper or direct licensing agreement under CampaignTRACK’s many guises.

More Information

For more information on how we can help your franchise network, please contact us .

More Information

If you are not already working with us, we would value your call. Talk to us in confidence to find out more about with whom we are working and how we are making their business a marketing success.

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AU 1300 732 558 or +61 2 9935 9460

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